AI Insights · Timothy · April 2022
Top 5 Health and Fitness Apps in Bulgaria: Q1 2022 Performance
Discover the performance trends of the top 5 health and fitness apps in Bulgaria during Q1 2022. Data includes weekly downloads, revenue, and active users.
During the first quarter of 2022, the health and fitness app market in Bulgaria showcased notable trends. Here, we explore the performance of the top 5 apps in this category: Sweat: Fitness App For Women, MyFitnessPal: Calorie Counter, Yoga - Go: Workout & Exercises, Flo Period & Pregnancy Tracker, and Headspace: Sleep & Meditation.
Sweat: Fitness App For Women
The app saw fluctuating weekly revenue, peaking at around $1K in early January and ending the quarter at approximately $776. Weekly downloads started strong at 589 in the first week of January but experienced a decline, hitting a low of 21 by late February before slightly recovering to 51 by the end of March. Active users showed a steady decline from 1.8K at the start of the quarter to around 1K by the end.
MyFitnessPal: Calorie Counter
This app displayed a general upward trend in weekly revenue, peaking at $1.1K in mid-March. Downloads surged to 5K in late February from an initial 962 at the end of December. Active users saw a significant increase, starting at 11.2K and reaching 21.9K by the end of February, before settling at around 17.5K in late March.
Yoga - Go: Workout & Exercises
Revenue for this app varied, peaking at $1.5K in the first week of January and fluctuating around $300-$600 for the rest of the quarter. Downloads saw a sharp drop from 6K in early January to less than 300 by the end of March. Active users followed a similar trend, decreasing from 9.3K in early January to 1.2K by the end of the quarter.
Flo Period & Pregnancy Tracker
The app maintained a relatively stable weekly revenue, peaking at $708 at the end of December and experiencing minor fluctuations throughout the quarter. Downloads remained consistent, averaging around 900 per week. Active users showed stability, starting at 24.7K and ending the quarter at 21.7K.
Headspace: Sleep & Meditation
This app experienced modest weekly revenue, with a peak at $567 in late March. Downloads were relatively low, peaking at 210 in early January and fluctuating around 100 for the rest of the quarter. Active users hovered around 600-800 throughout the quarter, with a slight increase to 683 by the end of March.
For more detailed insights and data, visit Sensor Tower.
